Microsoft needed intuitive and easy-to-use solution for marketing budget management, campaign planning, and execution tracking. SMART is a Windows 8.1 Modern App developed using the newest cutting-age technologies Windows Azure, SQL Azure, Azure AD and Power BI that provide all necessary tools for campaign planning, execution and budget tracking. The app empowers its users with broad range of functionalities including KPI defining, forecasting and rich reporting that gives real time information for the campaign status, goal achievement and budget investment status.
Currently, SMART is used by 24 Microsoft offices across the CEE region.
Smart Video Presentation